Last updated: 21 July 2025
(This policy replaces and supersedes all previous versions. We’ll notify you of material changes in-app and via the email linked to your account.)
1. Who We Are
Style Passport B.V. (“Style Passport,” “we,” “our,” or “us”) provides an AI-powered personal-styling quiz, body-shape & colour analysis, and shopping recommendations with affiliate links (collectively, the “App”). We are incorporated in the Netherlands and operate globally.
Contact our Privacy Officer
📧 support@stylepassport.app
✉️ Style Passport B.V.
2. Scope
This Privacy Policy explains what personal data we collect, how and why we use it, and the choices & rights you have under the GDPR, CCPA/CPRA, and other laws.
It covers use of:
- the Style Passport mobile App (iOS & Android)
- stylepassport.app and any microsites
- our customer-support channels
It does not apply to third-party websites you reach through our outbound shopping links.
3. What We Collect
| App Store category | Specific data | Source | Primary purpose(s) | Tracking ¹ |
|---|---|---|---|---|
| Contact Info | Name, email address | You | Account creation, support, service notices, (opt-in) marketing | Yes |
| Financial Info | Payment token (via App Store / Play Store), purchase history | You / Apple / Google | Subscription billing, receipts | No |
| Identifiers | StylePassport ID, device ID, (if you consent) advertising ID | Generated / device | Authentication, analytics, personalisation | Yes |
| Purchases | Plan type, renewal dates | Store provider | Paywall logic, support | Yes |
| Usage Data | Feature taps, scroll depth, affiliate clicks | App telemetry | Analytics, product improvement, attribution | Yes |
| User Content | Quiz answers, photos/selfies, style notes | You | Core functionality (body-shape & colour analysis, recommendations) | No |
| Diagnostics | Crash logs, OS version, device model | Device | Bug fixing, fraud detection | No |
| Other Data | Country, language, preferred sizes, colour palette | You / device | Personalisation | No |
| Body (Apple “Body” group) | Body measurements inferred from photos (optional) | You | Fit guidance, garment filtering | No |
¹ “Tracking” = the data may be linked with third-party data across apps & websites for ads or measurement, as defined by Apple. We display App Tracking Transparency (ATT) prompts where required.
4. Legal Bases for Processing (GDPR / UK GDPR)
| Purpose | Legal basis |
|---|---|
| Provide & secure the App | Performance of a contract |
| Process payments | Performance of a contract |
| Personalise style advice & shopping feed | Legitimate interests |
| Improve & debug the App | Legitimate interests |
| Send marketing emails / push | Consent (opt-in) |
| Comply with legal duties (e.g. tax) | Legal obligation |
| Process special-category data (body metrics) | Explicit consent |
5. How We Use Your Data
- Core styling engine – run AI models on your quiz answers & photos to generate shape, colour, and item recommendations.
- Personalisation – remember your preferred sizes, palettes, and brands to surface relevant garments.
- Affiliate linking – append partner IDs when you tap “Shop Now” so we can earn a commission at no extra cost to you.
- Analytics & improvement – study aggregated usage to prioritise new features and squash bugs.
- Communications – deliver account alerts, security notices, feature updates, and (if you opt in) trend emails.
- Safety – detect abusive content and enforce community guidelines.
6. Sharing & Disclosure
| Recipient | Why we share | Safeguards |
|---|---|---|
| Cloud infrastructure, payment providers, analytics vendors | Operate & improve the App | Data-Processing Agreements (DPAs); encryption in transit & at rest |
| Independent fashion-stylist panel (human review loop) | Validate AI advice for quality | Pseudonymised data; strict NDAs |
| Advertising networks (only with ATT consent) | Attribution & ad performance | IDFA shared only after opt-in |
| Legal authorities | Fulfil legal obligations | Only upon valid request |
| Corporate successor | Merger or acquisition | Users notified; policy continues |
We never sell your personal data.
7. International Transfers
Primary data residency: EU-West (Amsterdam). If we transfer data outside the EEA/UK we use:
- Standard Contractual Clauses (SCCs)
- UK International Data Transfer Addendum
- Adequacy decisions where applicable
8. Your Rights & Choices
| Region | Key rights |
|---|---|
| EU / EEA / UK | Access, rectify, erase, restrict, portability, object, automated-decision review |
| California (CCPA/CPRA) | Know, delete, correct, opt-out of sale/share, limit sensitive info |
| Brazil (LGPD) | Confirm, access, correct, anonymise, delete, revoke consent |
Exercise your rights: App > Settings › Data Management or email support@stylepassport.app. We reply within 30 days (10 business days for CCPA requests).
9. Data Retention
| Data type | Retention |
|---|---|
| Account & billing records | Active account + 6 years (tax) |
| Styling photos & body metrics | 30 days (auto-delete) unless you save them |
| Quiz answers & wardrobe notes | While account is active or until you delete |
| Crash logs | 12 months |
| Marketing-consent logs | Until you unsubscribe + 24 months |
10. Children’s Privacy
Style Passport is not designed for users under 16. We do not knowingly collect data from children. If you believe a minor has provided data, contact us and we’ll delete it promptly.
11. Cookies & Tracking Tech
- Website: first-party cookies for core functions; third-party pixels (e.g., Meta) only after consent via banner.
- Mobile App: device IDs (IDFA/GAID) used only after ATT consent for ad measurement.
12. Security
- Encryption – TLS 1.3 in transit, AES-256 at rest.
- Zero-trust access – least-privilege roles; MFA for employees.
- Audits – annual penetration tests; SOC 2 Type II underway.
- Incident response – we’ll notify you of a data breach within 72 hours where required.
13. AI Transparency
Our AI suggests colours, cuts, and items based on probabilistic models; advice may occasionally be incorrect. High-risk medical or body-image questions trigger an automatic disclaimer recommending professional guidance. You can request human review via in-app chat.
14. Changes to This Policy
We may update this policy to reflect new features or legal requirements. Material changes will be announced at least 7 days in advance via in-app banner and email. Continuing to use the App after the effective date equals acceptance.
15. Contact & Complaints
📧 support@stylepassport.app
EU/EEA residents may lodge complaints with their local Data Protection Authority; UK users with the ICO;
Quick Links
- Delete my data: App > Settings > Delete Account
- Unsubscribe from marketing: Link in any email or Settings toggle
- Reset ATT choice: iOS Settings › Privacy & Security › Tracking
Thank you for trusting Style Passport to level-up your wardrobe.